Cardset for Starbucks
Designed, illustrated, and printed a massive batch of these consumer needstate cards alongside F&B strategy guru Minette Yao to circulate strategic insights internally around Starbucks. Text has been removed due to confidentiality--but you get the gist. Each card represented a different consumer need state. I would like to say I see myself as the orange lady running on all the paths. She looks energetic and exploratory. But at heart I'm probably more like the dude just 🤔thinkin' at the crossroads. I guess it's kind of like Myers-Briggs, we are all a little bit of each of these types.