zanda uses symbols to carry stories across time & space

Say what?

All of my work draws on the use of symbols/symbolism. I use them to discover, guide, simplify, and express complex stories. Sometimes I use them as seed for a larger concept or produce them as a visual object. When I say symbols I mean stuff like...

🚪DOOR = opportunity
🕊️BIRD = freedom
BLACK HOLE = creative chaos

Why symbols?

Symbols have superpowers.💥They are emotional, dreamy, and weird. They crack open spaces between the tangible experience and all our subconscious feels. They are everywhere! They are timeless! Before written language we recorded our thoughts, feelings, & experiences through marks, pictures, & symbols. Heck- we even launched them into space!

For example

triangle
triangle
time
time
eye
eye
fire
fire
star
star
yinyang
yinyang
branch
branch
water
water
snake
snake

Symbols are powerful. Think about it...

Symbols are time capsules carrying ideas across civilizations...

They rule our everyday language, and sponge up our pop-culture values

Some are totems we claim for identity rank & status

Others are used to communicate and modulate societal values

We even process our life through strange and unexpected symbols while we dream

Symbols are in space! We put them there via Voyager 1 — just in case there is intelligent life out there